FIFA 2010 World Cup Will Be First Event in History to Involve 1 Billion in British Bets Alone

The World Cup, which starts on Friday and will have a large economical influence in nations far outside the host country South Africa, stands out as the biggest occurrence in British sports betting history, bookmakers mentioned the other day.

"The World Cup will smash all gambling records, becoming the first sporting event to produce a 1bn-plus pound betting turnover," said Graham Sharpe of William Hill. Sharpe's estimate is for British-based bookmakers exclusively.

The prior most gainful wagering occurrence was the 2006 World Cup, which Sharpe claims involved earnings of "towards 1bn pounds, but below 1bn pounds. Hopefully this time we're being conservative in our estimates and it could be much more than 1bn pounds."

William Hill - certainly the market overall - would benefit from England going quite a distance, but at long last losing. "I'd say we're really in an 'anyone but England' situation in terms of biggest margins," Sharpe explained.

Patriotic punters in England swell bookies' coffers by betting on England, normally about 15-2 to win the Cup. England are fourth favourites at the rear of Spain, Brazil and Argentina. The longer Britain stay in, the greater money is bet on them, and the more the sports books will turn a profit so long as they ultimately lose.

Hills states one of their customers flew to London strictly to position a bet of $85,000 (59,000 pounds) on a World Cup accumulative wager involving six nations either to qualify or not to be eligible from the group periods of the match. For the wager to win, Argentina, Germany and Italy must all be eligible from the group stages while Algeria, Japan and Honduras neglect to do so. A winning end result should net the punter 139,000 pounds.

Hill also have applied a 10,000 pound gamble on Italy winning the World Cup from a Scottish customer in Glasgow. "The bet was placed over the telephone at odds of 16-1," Sharpe mentioned.

Yet another William Hill client, from Lytham St Annes in Lancashire, has staked an 8,824 pound double on Brazil winning the World Cup this year and in 2014 at odds of 16/1, that will win him 150,008 pounds if it comes off. The identical punter also staked a 5,173 pound double on Argentina to win this year and Brazil to win in 2014, at odds of 28-1, which could profit 150,017 pounds.

For great betting advice and strategies to use in your World Cup betting decisions, visit Arbitrage Betting [http://www.bettingunderground.info].

Elise is an extreme hockey fan and born again sports hobbyist who has just entered the world of online sports betting. She has tried and tested various online sports betting systems and reviews them on her website, Arbitrage Betting [http://www.bettingunderground.info].

Getting Your British Brand Into Brazil - Part Two

As well as taking advantage of the digital revolution that is currently taking place in Brazil at the moment, British brands need to understand the culture and 'flavour' of Brazil in order to really establish their brand as a force in what is fast becoming a competitive market.

Many British brands are able to add a vast knowledge of digital marketing and advertising to the Brazilian economy, however, many Brazilian advertising executives suggest that British businesses lack the understanding of Brazilian interests in order to take their digital advertising to the next level.

Many British brands that have tried to penetrate the Brazilian market have done so by creating a frenzy of 'hype', without delivering a product or service to back up the hype, or that appeals to Brazilian culture.

How can this be improved?

In the first instance, British brands really need to understand the people they are aiming their brand at. Many Brazilian advertising experts recommend adding some 'Brazilian flavour' to an advertising or marketing campaign.

There are many ways that brands can make themselves more attractive to the Brazilian consumer. One such way is to Sponsor major Brazilian events using the digital element that British brands utilise so well."

For example, the Rio de Janeiro Carnival takes place every year and provides the perfect platform for brands to advertise and market themselves to the whole Brazilian nation, using digital marketing and incorporating that Brazilian flavour, which will appeal to the Brazilian culture.

The Brazilian nation also loves its football and with the FIFA World Cup set to arrive on Brazilian shores in 2014, this scenario is perfect for brands to really establish a solid advertising or marketing campaign using digital media to its full potential.

If there's one thing that Brazil and Britain has in common, it is the love of football. Therefore, this puts a brand in a much better position to understand Brazilian culture as they share a common passion.

In 2016 Brazil is also set to host the Olympic games and with Britain hosting the 2012 Olympic games, another common theme is already in place for brands to break into the Brazilian market. There is in fact so much that brands can learn about Brazilian culture over the coming years that will help them to establish a strong advertising and marketing presence in the Brazilian nation, particularly through the use of digital promotion.

As a note of caution, what British brands need to be wary of is assuming that because they are from an established Western nation that will be enough to ensure the survival of the brand because the demand for Western products is high.

However, without adding that touch of Brazilian 'flavour' to an advertising campaign or to a product or service, the Brazilian consumer is very unlikely to be won over. Pure 'hype' alone will do very little to impress or have an impact. The British brand needs to give itself a 'Brazilian edge.'

Waseem Saddique is the CEO of Waseem Saddique Marketing Services based in the UK.

Waseem also has business interests in Brazil, owning a housing development company, based in Rio de Janeiro. Therefore he understands the Brazilian economic climate well.

To get in touch with him for his advice visit http://waseemsaddique.blogspot.com/ or http://www.facebook.com/waseemsaddiquemarketing.