Monday, April 23, 2012
Friday, April 20, 2012
Brazil's Growth and Opportunity
Brazil, now firmly on the tourist map has had numerous tips to becoming the place to holiday and live in the years to come. As part of the infamous BRIC economies, Brazil is seen as a powerhouse for the future. The Amazon basin and all that goes with it are rarely out of the news, but when you are deemed the lungs of the earth it is hardly surprising.
On Sunday 31st of May 2009, Brazil celebrated winning the host country for the FIFA World Cup 2014 and all the publicity and tourism that it will bring. This World cup effect will keep Brazil in many peoples minds for many years to come. Natal and Recife in North East Brazil have been named as two of the host cities for the FIFA World Cup and so bringing a massive boost to those areas and beyond.
On top of this great sporting event Brazil did it again by its winning bid to host the 2016 Olympic Games. The IOC deemed it suitable and it will be the first time it has been hosted in South America. This football-mad society has a lot of infrastructure and planning to achieve over the next 6-7 years.
Brazil will now have to deliver on its proposals and meet the expectations of two very strict governing bodies. As such construction will play a massive part in getting ready for these two events. Apart from the stadiums and sporting arenas, accommodation for athletes and tourists will need to be built to cope with demand.
The property market in Brazil started attracting more foreigners in recent years and so there have been a succession of new development being built along the North East coast of Brazil to cope with demand. Many local Brazilians like to holiday on the beach, so developers have tapped into this market as well.
Many host cities of big sporting events in the past have seen real estate price increases due to demand and investors taking advantage of getting in early. Even though at present we still have global economic uncertainty it is forecast that Brazil's property prices will rise significantly over the next 10 years, which is hard to ignore if you are a medium term investor.
Land in Brazil is also a business that has been growing over the past few years. Brazil is not in short supply of good land that is not rainforest and so developers have been buying it up and selling it onto investors, so that they can build villas in the future and add value to their investment.
One such company has been marketing its new Coral Lake and Beach Resort for under a year and is offering plots of land for sale in the Flexeiras area 1 hour from Fortaleza in Ceara.
The development aims to be a sustainable development staying clear of the urban jungle developments further down the coast. It principals will encompass:
Beautiful landscaped gardens that will compliment the natural surroundings and blend in
Low density, low-rise villas and buildings
Rainwater/grey water harvesting and wind power utilisation will add to the sustainability of this development
The official Coral Lake and Beach Resort site. Also please find a video of the Coral Lake and Beach Resort on QIK here.
Five Things That Happen at World Cups
1). So called experts write off Germany
Like night follows day, death and taxes, rain in Manchester and regretting eating a McDonald's a matter of minutes after consuming it, every time the hoopla that is the World Cup rolls around the world over (except in the Fatherland of course, where their confidence in their national team sensibly never wavers) without fail journalists, pundits and general footballing know-it-alls go out of their way to write off the Germans - EVERY... SINGLE... TIME. And like a riled up snake the Germans always, always snap back and prove all those foolish soothsayers wrong. Let's look at the stats: In the last seven tournaments they've made the quarter-finals at the very least, finishing runners-up three times and winners twice. Yet as the reams of build up coverage were spewed out in the build up to the start of the current tournament - they were at it again, maddeningly writing the chances of the formidable German team off - do they not understand succeeding at a major football tournament is intrinsic to their genetic make-up. So what happens next? They go and thump Australia 4-0 with easily the best performance of the group stage so far. Rest assured when 2014 rolls around, the hot-air blowers will be at it again mind!
2). An unknown striker takes the tournament by storm, is signed for an over-inflated fee, subsequently flopping
The World Cup - the greatest sporting stage you can take to. Your chance to stamp your authority on the tournament, grab the headlines, put your name in lights etc, etc. But perhaps the biggest spin-off garnered from making a splash at the festival of football is landing a lucrative move into the big-time, i.e. a post-tournament transfer. As, with the world's media, scouting network and managerial eyes all trained on every pass, shot and tackle, it's your chance to well and truly put yourself in the shop window with a view to a big money move to a top European team. At the last World Cup in Germany, the hosts unveiled a goal-scoring gem in Lukas Podolski. As well as scoring three goals the Polish-born forward waltzed off with the Young Player of the Tournament award before joining up with his new teammates at Bayern Munich. Sadly this move didn't work out well for the striker and he rejoined Köln in 2009 (he kept banging them in for Germany though). The reason? Another expensive World Cup flop, Italian Luca Toni.
The towering striker's two goals also secured him a move to Bayern. He too flopped and was loaned to Roma. In 2002 it was the turn of the Senegal players to shine, in particular El Hadj Diouf and Salif Diao. Both were snapped up by Liverpool's then manager Gerard Houllier but after an impressive tournament, both soon fell out of favour and were shipped off to mighty football giants Bolton and Portsmouth respectively. This was small fry compared to the USA '94 though, which was positively littered with soon-to-be big money flops. From Ukrainian Oleg 'I scored five goals in a game, dontchaknow' Salenko, whose exploits won him a short-lived move to Valencia, Tomas Brolin - who followed up his exploits in Euro '92 with another three goals in America and eventually wound up as bloated as his salary at Leeds United to Daniel Amokachi. The bulky Nigerian powerhouse netted twice in the tournament convincing Everton to splash out him, his two-year stint was relatively uneventful though and he was soon shipped off to Besiktas. So keep 'em peeled footy fans and see if you can spot World Cup 2010's future flops-in-the-making!
3). England's preparations are rocked by a late big name injury
For England fans this is depressingly recurrent theme of the build up to every major tournament. With everything going to plan, confidence and excitement building and predictions of finals being made spouted by the public and media alike, a training ground tackle, Premier League foul or Gazza-shaped mishap will throw a World Cup-shaped spanner in the works, jeopardising everything. From Trevor Brooking and Kevin Keegan's injury struggles in Spain '82 to the loss of captain Bryan Robson in Mexico '86 and Italia '90 (the latter, it was subsequently revealed was the result of some bedroom tomfoolery involving Paul 'daft as a brush' Gascoigne, a bed post and the midfielder's unprotected foot) to David Beckham's metatarsal in 2002 (Uri Geller promising to heal it on GMTV anybody?) and Michael Owen's horrific pitch side breakdown in 2006.
This time out, the injuries (Ashley Cole, Glen Johnson, Wayne Rooney) all came recoverably early, so it was sighs of relief all-round when they all made it back in plenty of time. Of course the curse was to strike again though when key holding midfielder Gareth Barry broke down with a ligament injury in the penultimate game of the season and Rio Ferdinand was crocked by Emile Heskey in training - doh! At least there wasn't a metatarsal injury to feverishly worry over this time out though.
4). Speculation that the stadiums won't be ready in time
With the Christmas season out the way and as one year ends and another World Cup year dawns all the media, with little else to write about until squads are named and games commence, can muse over it seems is if the stadiums will be ready or not. February, March, April and May are generally dominated by over-zealous analysis concerning whether or not the host nation will get their act together and finish all the new stadiums that will house all the games during the tournament (except of course in 2006 when it was in Germany, nobody doubted for a nano-second that they'd be ready!).
This time out, the South African FA really got it in the neck on a daily basis, with Sky Sports News et al going to town in their reports. What wasn't really mentioned was they'd already held an extremely successful Rugby World Cup, various high profile cricket competitions and the Confederations football tournament in preparation, but alas it seems because they're a relative footballing outpost they might fall down in the logistics stakes. So far the stadiums and pitches (Wembley take note - lay then pitch and then build the stadium, not vice versa you fools!) have looked magnificent - if a little empty in certain cases. Why leftover tickets weren't handed out to locals for the South Korea v Greece game to fill up the stadium and engender a better atmosphere is anybody guess. Then that's the enigma that is FIFA!
5). The Dutch go out on penalties
If there is one nation who give the English a run for their money for the 'rubbish at penalty shoot-outs' crown it's Holland. In fact so bad are the Oranje in the ultimate challenge of nerve, technique, bottle and more bottle they make England's pitiful track record of messing up at penalties decidedly average. Let first take a look at their roll call of shame before debating their chances this time out. It started in Sweden in 1992 when late Yugoslavia replacements and eventual shock winners Denmark nervelessly dispatched all five of their spot-kicks leaving a living legend (like Italy's Roberto Baggio two years later) to look a fool, namely Marco van Basten. Four years on and it Clarence Seedorf's turn to face the shame, drawing a blank (or should that be blanc?) against the French. And if they thought hosting a competition would provide them with penalty solace they were mistaken, failing miserably against Italy at the quarter-final stage in 2000 with three misses (plus, even more remarkably, two misses during the game to boot!). And their misery isn't just confided to the Euros either with a heart-wrenching loss to future World Cup finalists Brazil in 1998.
They did finally win a penalty shoot-out at Euro 2004, beating Sweden 5-4 to reach the semi-finals. But, as I'm sure you'll agree, it's quite a catalogue of penalty shoot-out slip-ups. So what of South Africa in 2010, well the omens are a little better that's for sure. Thanks to now possessing two players who Robbie Earle would no doubt tag as footballers who 'go cool in hot situations' (who asked you Captain Journeyman?) in Dirk Kuyt and Robin van Persie - namely expert, reliable spot-kickers - the Flying Dutchmen shouldn't crash and burn quite as easily if the score's still level after 120 minutes (unless they meet their arch nemesis and hotshot penalty kings Germany that is, then they're really in trouble!).
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Property Investment in Fortaleza, Northeastern Brazil
Northeastern Brazil is a paradise for anyone in search of a relaxed lifestyle, low cost of living, perfect beaches, tropical climate and spectacular landscape - all seasoned with a large dose of culture, history and great food.
It is also becoming a hotspot for property investment as prices are still very affordable compared to other destinations.
Located only a few degrees south of the Equator, Fortaleza is one of the most popular tourist destinations in Northeastern Brazil combining city living (Fortaleza is the 5th biggest city in Brazil with 2.4m inhabitants) with a 573 km long coastline of staggeringly beautiful beaches.
The city is modern and boasts a very good infrastructure with a wide range of cultural attractions, good night life, modern shopping centres, good restaurants, bars and hospitals.
Whilst city centre property is available, mainly in high rise tower blocks ranging from pretty basic to those with extensive facilities, most people are lured to the Brazilian property market by the appeal of a more laid back lifestyle.
There are many projects for sale on the coastline around the smaller towns and villages approximately 60-90 minutes away from Fortaleza itself. These tend to be low-rise apartments, bungalows, townhouses and villas and prospective buyers should expect to pay a substantial premium for first-line beach properties.
The surrounding infrastructure does vary hugely - some coastal locations are simple fishing villages and others are more developed and have more to offer such as small supermarkets, pharmacies and internet cafes.
Before buying property in Fortaleza, it is crucial to decide whether you need to be surrounded by modern facilities immediately or whether you can afford to wait for an area to develop over time. It is highly likely that many of the smaller towns and villages will benefit from investment thanks to Fortaleza being one of the four areas to host the FIFA World Cup in 2014.
Purchasing and living costs:
- Buyers should put aside approximately 7.5% of the purchase price for expenses including 3% ITIV (similar to VAT); 1.25% notary office, 0.75% registration of the deeds, 1% administrative expenses, 1.5% legal fees.
- International lawyers are well versed at helping investors buy property abroad but due to the specific conventions in Brazil it is useful to hire a lawyer who has experience of the market there. They usually charge between 1 and 1.5% of the purchase price and will assists the buyer in applying for the compulsory CPF number and will undertake a number of important checks on the land and the property. They can also sign the final title deed on the buyer's behalf if necessary.
- There are no restrictions on foreigners buying Brazilian property and ownership is solid and secure. The buyer owns the land and property in its totality - similar to freehold in the UK.
- Brazilian mortgages are not currently available to overseas investors so all finance needs to be arranged in the UK. However when monies are transferred in to the country, they are registered at the Central Bank of Brazil to ensure that the Brazilian Government has recorded the investment into the country.
- Once a property is purchased, the owner may have to pay community fees (for general maintenance and upkeep) of between £40-£200, depending on type and size of property. There is also a yearly real estate tax (IPTU) paid on a Brazilian property that varies between different municipalities, and is typically between 0.5% and 1%.
- Income earned from Brazilian properties is taxable whether the investor is resident or non-resident in Brazil. Non-residents are subject to a capital gains tax rate of 15% on any gains they make on properties in Brazil.
Submitted by Alexander Wasastjerna at Brazilian Properties, - one of the leading Brazilian estate agents. Brazilian Properties carefully selects properties after rigorously assessing each area, developer and project to ensure it meets the company's strict criteria and high standards.
Benefits of Hosting World Cup Soccer
The FIFA World Cup is an amazing international event held every four years. Fans from all over the world descend on the host country bringing with them an outpouring of color, passion, energy, and culture. The world game is a wonderful accolade to the country that plays host plus the event holds much promise to global broadcast, tourism, and injection of millions of dollars into the economy.
FIFA the international governing body for soccer (football) requires the host nation to comply with detailed regulations and specifications including security, transport, accommodation, training facilities, opening and closing ceremonies, marketing, promotions, ticketing, insurance, and other administrative matters.
Are there financial risks worth hosting such an event? Infrastructure issues (like airports, roads, stadiums, and public transport) for hosting such an event are usually among the major complications. When Athens hosted the Olympic Games in 2004, its budget went from US$1.6 billion to US$16 billion: Beijing in 2008 went from US$1.6 billion to around US$40 billion. London's price tag for the 2012 games has blown out from US$5 billion to around US$20 billion. So far, South Africa is estimated to have spent US$5 billion and FIFA US$1.1 billion on preparations before the kick-off of the 2010 World Cup.
Potentially millions of dollars from tourists are injected into small businesses, hotels, restaurants, souvenir shops, tours, and transport from hosting the FIFA tournament. However, the costs associated with a significant influx of visitors is the provision of security to fans and all the teams, counter-terrorist activities, policing racial sensitivities, and purchase and installation of high-tech monitoring equipment.
The revenue from the sale of tickets to the games if not achieved would back fire on the host country as it may take years to recover the outlay for hosting such a global event. History will determine the success of hosting the FIFA tournament. The global exposure of this world event may benefit the host country and its local suppliers/industries in years to come.
The study of a US economist on the historical experience of host nations since 1954 revealed that in 7 of the 13 tournaments since 1954, economic growth has been slower in the World Cup year than in the two years leading up to the event. On the other hand, 9 of the 13 host nations since 1954 has shown faster economic growth in the 2 years following the event.
What the FIFA World Cup does is that it brings the world together through competition fostering cross-cultural interaction and international understanding. In a world plagued by wars, racism, and religious intolerance, the FIFA World Cup contributes to universal brotherhood, whose benefits to humanity is impossible to quantify.
Around 6 billion people watch the Olympics but this is pale in comparison to the 26 billion who is estimated to watch the FIFA World Cup.
South Africa is hosting the 2010 FIFA World Cup in June to July. The next FIFA World Cup will be held in June to July 2014 in Brazil, a nation who was crowned the world champions in 1958, 1962, 1970, 1994, and 2002.
For a comprehensive schedule of the 2010 FIFA World Cup, go to:
[http://www.worldcupsoccersite.info].
All 32 teams who qualify for the 2010 FIFA World Cup are discussed and analyzed in detailed.
A Brazil property investment offers excellent returns
If you want to invest in real estate, but are nervous about the housing market in the UK, a property investment Brazil could be the answer for you.
But why buy a Brazil property investment? There are many reasons:
Beautiful Brazil
Brazil is the country of beauty with unspoilt beaches, steamy jungles, exciting cities and year-round sunshine. It is a country where people love to party, like dance and love to enjoy themselves.
Tourism is booming, as more people want to experience the vibrancy of Brazilian life. In northeastern Brazil, between 2002 and 2005, there was a 150% increase in tourism. For the year 2008 should 9.000.000 visitors in North-eastern Brazil, place it in the top 20 most popular tourist destinations in the world. Hence Brazil's tourism success creates a huge demand for accommodation and real estate investors are timely; Buying bargain properties that will result in a good rental income.
Rich Brazil
Brazil is the 10th largest economy in the world and is one of the four largest developing economies in the world. Agriculture, mining, manufacturing and service sectors are well developed, and their natural resources is vast. The leading manufacturing industries produce textiles, shoes, chemicals, steel, aircraft, motor vehicles and parts. Exports are soybeans, concentrated orange juice, and beef. It is estimated that Brazil are the world's fifth-largest economy by the year 2050.
Brazil's new Government took office in 2003. Since then, the Government has managed to create the ideal for foreign investment by successful policy, which has created a strong economy, reduced inflation and a strong export market in an economy. Brazil's President Lula progressive leader is, and he understands the need for increased domestic investment for further growth of the country.
The currency in Brazil is the real (the code BRL and the symbol R$.) Exchange rates are favorable with the real, making property investment avoid an attractive option for foreign investors as they lose money in their transactions. In recent years the real has stabilised and with other international currencies, such as such as the US dollar more competitive; This has in turn increased purchasing power for foreign investors in Brazil.
The cost of living remains very low about 20-30% of the prices in the United Kingdom; runs House and a caretaker pay costs about £ 50 per month.
Brazil's construction boom
Coast of Bahia, and Rio and Sao Paulo experience a wave of new development, which should provide some excellent return North-East. Improved infrastructure in Brazil increased the building boom in Brazil, for example: the city of Recife is a bridge North Maceió produce built. The bridge will greatly improve access to North and property prices are expected to rise in the area.
Brazil is now connected by direct flights to the UK and the rest of Europe, and this is clearly opening up the market for business travellers as well as for holiday travelers from the UK. This in turn leads to increased demand for temporary accommodation for both groups.
The 2014 World Cup, also known as the FIFA World Cup in Brazil take place. Placing the country on the international stage and mark many major cities of the country; Increase of interest from tourists and overseas property investors. Accommodation due to the influx of soccer fans will see a huge demand for its rental/Hotel people who already can property investment by 2014, a commercial Brazil now.
In summary, Brazil is an exciting country for many reasons: diverse landscapes, fantastic lifestyle and a lower cost of living. Last but not least, a real estate, investment Brazil offers excellent returns for investors.
Mandie Banthorpe wrote the album A Brazil property provides excellent investment income ' and recommends that you visit http://www.nubricks.com/archives/category/areas/brazil-property/ for more information on Property investment opportunities in Brazil.
Thursday, April 19, 2012
Why Visit Brazil?
Whether you are looking for an exotic holiday destination to spend time on the holidays, looking for a place to invest the money or just want to have some fun in a great sunny place, Brazil is just for you! Why you should go there?
There are tons of reasons why to visit Brazil. If you are a football fan you won't probably need any other words as '2014 FIFA Football World Cup' as a reason. But for others there is also something interesting. Like for example miles of sandy beaches. Those beaches have terrific golden sands and clear waters. Brazilian beaches are not surprisingly a focal point for family and friends to spend quality time with each other. If you don't like only laying back and relaxing on the sand you can choose volleyball which is, after football of course, the most favourite Brazilian sport.
Looking for more entertainment? All right: Rio Carnival. Brazilian people love to party that's why they have their own unique carnival. This event happens annually in February. So once a year Rio hosts a thousands of gorgeous and fun-filled people wanted to feel the emotions of the best carnival in the world. And Brazilian people are also known as most musical people. They love to sing, laugh, listen to hot music. And of course they are a passionate of dancing. They not only like to do this but also know how. Their Latino style is enjoyed all around the world
Living is not only sports, carnivals, dancing and beaches! It is also food. While going to Brazil you will feel how it is to be in heaven of great food and wonderful drinks. For example very exotic juices are available in abundance - not only from avocado, passion fruit or papaya but also fruits that don't exist any other place like acai and guarana. As it comes to cuisine the types of dishes depend on the region. For example the national dish in Rio is feijoada ( black bean stew, with cuttings of pork and with a slice of orange) while in other regions there are different opinions in this subject.
And why invest in Brazil? Well, some reasons are the same as the one which encourage you to visit Brazil - it's a beautiful country, with nice (and also beautiful) people where every invested minute and every invested penny is getting back in a second. But not let me be pointless with those words and listen to some economy/facts:
* Brazil, South America's strongest economy, has the tenth largest Gross Domestic Product (GDP) in the world
* Brazil is not only the largest producer of coffee beans in the world, but also a leading manufacturer of aircraft and mobile phones.
* Gold, platinum, petroleum and iron ore are some examples of Brazil's vast natural resources.
* Brazil's tourism trade has been increasing at a rapid pace and the Government's National Tourism Plan has identified concrete objectives for the foreseeable future.
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Brazil Full of Energy
Brazilian energy company Petrobras has recently begun work on an 850-kilometre pipeline that will carry ethanol from the producing centre in the country's mid-west region to the main consumption centres of Sao Paulo and Rio de Janeiro. When it is completed in 2014, the pipeline will have the capacity to carry 21 million cubic metres of ethanol each year and will replace 1,500 delivery trucks that currently handle the transportation.
Sustainable Energy Projects...
Three separate pipeline projects were proposed by different groups in 2008, with the state-owned Petrobras eventually getting the go-ahead. The pipeline is required to transport Brazil's growing ethanol production, with its cane crop increasingly being switched from sugar to ethanol output. The sector was forecast to attract $17 billion in investment in the six years from 2008 in an effort to meet growing domestic and export demand. The US, Japan and the EU are being particularly targeted for increased sales.
Petrobras has recently completed a 661-kilometre natural gas pipeline that runs from the country's second largest gas reserve to northern Brazil. This runs through the Amazon rainforest and presented many construction challenges that included changing water levels, unfavourable soil conditions and the dangers of tropical diseases. Barges were used as floating construction sites in flooded areas so that work could continue during the wettest season. Helicopters were also used to transport pipes to inaccessible areas while local labour and campsites reduced worker transportation times. Care had to be taken when working in areas with fragile ecosystems.
The pipeline projects are driven by increase energy needs in Brazil, with electricity consumption forecast to rise by 5.9% each year until 2019. Much of this increase is expected to be met through hydroelectric power plants, with many likely to be sited in the Amazon jungle region. The Ministry of Mines and Energy's ten- year plan aims to increase energy generation capacity from 112 megawatts to 167 megawatts by 2019.
Although a four-fold increase in wind power is predicted, hydroelectric power will account for the bulk of the output, going from 83 megawatts to 117 megawatts. This will require the construction of many new dams and the flooding of hundreds of square kilometres of land, resulting in protests from environmentalists, local communities and other bodies. The government justifies the proposed construction on the grounds that hydroelectric power is the cheapest source of energy and will help it to meet the commitments it made at the UN Conference on Climate Change in Copenhagen in 2009.
Boom In Every Sector Set to Continue...
Brazil is one of the emerging BRIC (Brazil, Russia, India and China) countries, which are experiencing rapid growth across many sectors. In addition to energy needs, a growing middle class population is creating a lot of demand, particularly in the construction of shopping malls and improved infrastructure. The country escaped the worst of the global economic crisis and, as a result, has recovered much quicker than most, with economic growth forecast to average 5.1% annually.
One of the biggest construction projects underway currently is a high-speed rail link that will connect Campinas, Sao Paulo and Rio de Janeiro at a cost of $17.4 billion. Another is a programme to regenerate Rio's dockland and waterfront, which incorporates multiple projects that will include the creation of tourist attractions and a residential sector.
Residential development is a big factor behind Brazil's construction boom. The government announced a $152 billion affordable housing programme in 2009. This will build three million social homes in a 15-year period and aims to clear many of the country's slums by providing homes for low income families. The eradication of poverty is a major issue and the hope is that the programme will create a better social base so the economy can grow faster.
Sport is a further driving force for construction, with Brazil due to stage the FIFA World Cup in 2014 and Rio de Janeiro hosting the summer Olympics Games in 2016. As well as the need to build stadia, these events have required a major upgrade to the country's infrastructure, with $11 billion being allocated to the World Cup and $14 billion for the Olympics. Improvements to transport infrastructure include road, rail and airport upgrades and expansion while hotel accommodation is being increased and improved.
The outcome of all this activity is that employment in construction is rising rapidly. This has translated into increasing costs, with construction salaries up 7.5% over the past year and construction costs overall increasing by around 7% in some regions. Nevertheless, with a growing population that is becoming wealthier, the pace seems unlikely to slacken. Over 37 million housing properties are forecast to be built by 2030.
The Brazillian construction market is certainly a stark contrast to that in the UK and other western countries.
Constructionbytes.com is a free construction news and resource site established by construction professionals for fellow industry members.
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Paul James
Getting Your British Brand Into Brazil - Part Two
As well as taking advantage of the digital revolution that is currently taking place in Brazil at the moment, British brands need to understand the culture and 'flavour' of Brazil in order to really establish their brand as a force in what is fast becoming a competitive market.
Many British brands are able to add a vast knowledge of digital marketing and advertising to the Brazilian economy, however, many Brazilian advertising executives suggest that British businesses lack the understanding of Brazilian interests in order to take their digital advertising to the next level.
Many British brands that have tried to penetrate the Brazilian market have done so by creating a frenzy of 'hype', without delivering a product or service to back up the hype, or that appeals to Brazilian culture.
How can this be improved?
In the first instance, British brands really need to understand the people they are aiming their brand at. Many Brazilian advertising experts recommend adding some 'Brazilian flavour' to an advertising or marketing campaign.
There are many ways that brands can make themselves more attractive to the Brazilian consumer. One such way is to Sponsor major Brazilian events using the digital element that British brands utilise so well."
For example, the Rio de Janeiro Carnival takes place every year and provides the perfect platform for brands to advertise and market themselves to the whole Brazilian nation, using digital marketing and incorporating that Brazilian flavour, which will appeal to the Brazilian culture.
The Brazilian nation also loves its football and with the FIFA World Cup set to arrive on Brazilian shores in 2014, this scenario is perfect for brands to really establish a solid advertising or marketing campaign using digital media to its full potential.
If there's one thing that Brazil and Britain has in common, it is the love of football. Therefore, this puts a brand in a much better position to understand Brazilian culture as they share a common passion.
In 2016 Brazil is also set to host the Olympic games and with Britain hosting the 2012 Olympic games, another common theme is already in place for brands to break into the Brazilian market. There is in fact so much that brands can learn about Brazilian culture over the coming years that will help them to establish a strong advertising and marketing presence in the Brazilian nation, particularly through the use of digital promotion.
As a note of caution, what British brands need to be wary of is assuming that because they are from an established Western nation that will be enough to ensure the survival of the brand because the demand for Western products is high.
However, without adding that touch of Brazilian 'flavour' to an advertising campaign or to a product or service, the Brazilian consumer is very unlikely to be won over. Pure 'hype' alone will do very little to impress or have an impact. The British brand needs to give itself a 'Brazilian edge.'
Waseem Saddique is the CEO of Waseem Saddique Marketing Services based in the UK.
Waseem also has business interests in Brazil, owning a housing development company, based in Rio de Janeiro. Therefore he understands the Brazilian economic climate well.
To get in touch with him for his advice visit http://waseemsaddique.blogspot.com/ or http://www.facebook.com/waseemsaddiquemarketing.
The Next World Cup Is in Brazil!
Football fans all over the world after enjoying the success of the world cup in South Africa have now set their eyes on the tournament which is be held in Brazil in 2014. A world-cup in Brazil surely has got many excited all over the world. The mega tournament which features 32 nations from all the continents of the world promises to be a grand affair.
This will be first time since 1978 that the cup has come back to the South Americas. The last time the tournament was held in South America was in 1978. Then, the tournament was hosted by Argentina. The tournament was also won by the host nation with the backing of the boisterous home fans to cheer them. Brazil also makes the entry to the world cup host nations list after a long gap of 64 years.
Brazil which has won the mega tournament 5 times bid for the world very early. The government in the country has already set aside a large fund for the organization of the tournament. Most of the funds are to be used for the up gradation of the stadium facilities, building new stadiums, beefing up the security system for the world cup, arrangements for the many foreign football fans who would visit the country etc.
Brazil has been the most successful country at the world cup as it has won the tournament 5 times. It has also produces many of the greats of the football world. Pele, Ronaldo, Garincha, Ronaldinho, Romario, and Roberto Carlos etc. the tournament will be totally different to the tournaments the world has seen. The Brazilian people are set to make the entire tournament like a giant carnival. Brazil is famous all over the world for its carnivals.
FIFA along with the Brazilian Football Federation and the government of Brazil have shortlisted 12 cities which will host the matches of the tournament. Some of the cities are Brasilia, Rio de Janeiro, Sao Paulo, Manaus etc. these 12 cities have been selected in order to highlight the cultural and the geographical diversity of Brazil. The host nation has a lot of expectations to fulfill after the successful hosting of the cup by South Africa. The Brazilian people are confident of giving the world a world cup they would have never seen before. Everyone now eagerly awaits 2014 to enjoy the thrills and excitement of the cup.
You can find a lot of information about World Cup Brazil from various websites. Click here to know more about World Cup Brazil
Interesting facts about Brazil - soccer, beaches and beautiful girls!
Welcome to Brazil - home of Edson ARANTES do Nascimento.
Rio de Janeiro, Brazil
Did Sie- Rio de Janeiro, Brazil, has a well-developed infrastructure, one of the most popular cities of the Western hemisphere. --Brasiliens most notable Landschaften--this tropical city is home to the Christ of the Redeemer Statue, was named one of the new 7 Wonders of the world. On the other hand the 2016 Olympics is in Rio de Janeiro-one of the largest cities in Latin America.
Geography
Did Sie- An area of 3, 286.478 square kilometers (8.456.511 square); has the Federative Republic of Brazil thus fifth-largest country in the world, according to Russia, China and Canada and America. Brazil is South America area less than half. This nation speaking Portuguese is surrounded by French Guiana, Suriname, Guyana, Venezuela, Colombia, Peru, Bolivia, Paraguay, Argentina and Uruguay. The jungle cover about half of the total territory of the country. In addition, the contains varied terrain plateaus, Plains, valleys and mangroves. Brasilia is the capital.
Tourism
Did Sie-Brazil is without a doubt a special country with rich biodiversity, heritage, magnificent scenery, beautiful beaches and friendly people. It is one of the most beautiful natural seascapes in Latin America. In this context, the South American nation developed world known for its splendid beaches, there are more than 7.490 km of coastline. It is also an amazing goal for fishing (with abundant species of fish). In addition, it has plenty of rivers, streams and lakes. In the past six years, the tourism industry has become a national priority in the Portuguese-speaking country.
Camera
Did you know... From the 1960s to the 2000s, Brazil has four Oscar nominations for "The Keeper of Promises" (1962), had "O Quatrilho" (1995), "Four days in September" (1997) and "Central station" (1998). In addition to this, Brazil has a handful of famous artists in Latin America: Sonia Braga, Fernanda Montenegro, Carmen Miranda, and others
Football
Did Sie-Brazil has won the right to the FIFA World Cup 2014 host; the world's largest sporting event. In 1950, the global tournament in Rio de Janeiro was held. Football is the national sport of the country, which has won five World Championship from 1958 to 2002. It is also the birthplace of Edson ARANTES Nascimento, who was one of the greatest athletes of all time.
Music
Did Sie- Brazil's Virginia Rodrigues is Bill Clinton's favorite singer. Such as Gilberto Gil ("Palco"), Rita Lee ("Lanca perfume"), and Erasmo Carlos ("Minha superstar"), Rodrigues is one of the respected the most singers of Brazil. It has many beautiful songs like "Negrume da Noire" and "Salvador NAO inert". On the other hand, the South American country is also the birthplace of "Samba", one of the most popular dances in the Western hemisphere. Go thousands of people, including children to Samba schools in Rio de Janeiro!
UNESCO World Heritage
Did Sie- The Portuguese-speaking country has many miracles:
Historic town of Ouro Preto
Historic centre of the town of Olinda
Jesuit missions of the Guaranis
Historic centre of Salvador da Bahia
Sanctuary born Jesus do Congonhas
Iguazu National Park
Brasilia
Serra da National Park
Historic centre of São Luís
South-East Atlantic forests
Historic centre of the town of Diamantina
Cerrado protected areas
Fernando de Noronha and ATOL das Rocas reserves
Historic centre of the town of Goiás
Central Amazon conservation complex
Pantanal nature reserve
Beautiful girls
Did Sie-Since the 1950s Brazil become houses several beautiful girls on Earth. 1957 And 1958 he finished second in the Miss Universe pageant. In the 1960s, Gloria Carvalho won global Ieda Maria Vargas, Martha Vasconcelos and Maria da. Today there are five Super-models: Gisele Bundchen, Isabeli Fontana, Adriana Lima, Ana Beatriz Barros and Fernanda Tavares.
Alejandro Guevara Onofre: Free writer. Alejandro is the author of a large number of articles/essays on more than 220 countries and dependencies (and American States also), from Ecology, history, tourism and national hero, Olympic sports, external relations, and wild animals. In addition he published some books on women's rights, including "history of women in America" and "Notable Americans."
FIFA 2014 World Cup Soccer - Who Won 1930 Through 1962?
The FIFA 2014 World Cup comes to Brazil, but who won the first Championship and when?
The First Cup was in 1930 in Uruguay, South America. The tournament celebrated Uruguay's Centenary Constitution and because they were the 1928 defending Summer Olympic Soccer Champions. Thirteen Teams Participated, 7 from South America, 4 from Europe and 2 from North America. All the games were played in Montevideo, Uruguay, and the 4 semi-finalists were Argentina, Yugoslavia, United States and Uruguay. Uruguay defeated Argentina 4-2 in the finals and became first FIFA Champion.
The second FIFA World Championship was held in 1934 in Italy. Thirty two teams participated and 16 qualified for the championship round. Italy defeated Czechoslovakia 2-1 and became the second World Champion.
The 1938 FIFA World Cup was a staged in France as European War Clouds gathered and Italy retained it's championship beating Hungry 4-2 in the finals.
The 1950 FIFA World Championship was held in Brazil in June and July. This championship was the first since 1938 because 1942 and 1946 tournaments had been cancelled because of the European wars. Uruguay won the title beating host Brazil 2-1 in the final game in front of 200 thousand stunned Brazilian fans.
The 1954 FIFA World Cup was the 5th World Tournament and staged in Switzerland in June and July in the shadows of the Alps. The tournament was won by West Germany who beat Hungary 3-2 in the finals giving Germany their first title.
The 1958 FIFA Championship was staged by Sweden in June and the title was won by Brazil. They beat Sweden 5-2 in the finals for their first Cup victory. This was the only championship in Cup history in Europe a South American team won. The tournament debuted 17-year-old Pelé.
The seventh FIFA Cup in 1962 was held in Chile in May and June. Brazil won back-to-back titles 1958 and 1962. They retained their championship by beating Czechoslovakia 3-1 in the finals. This marked the second time a country defended a World title successfully.
For Information About FIFA 2014 Brazil World Cup [http://fifa2014worldcupsoccer.com], See [http://www.FIFA2014WorldCupSoccer.com]
Wednesday, April 18, 2012
Looking Forward to a World Cup in Brazil?
As the world cup fever ended in 2010 in South Africa, the many million football enthusiasts look forward to the next edition of the world-cup which will be in Brazil in 2014. The 2010 cup was the first time the mega tournament was held in Africa. With the success of the tournament, there are great expectations from the next nation about their bid to host the tournament.
World cup 2014 in Brazil will be the first time the tournament has returned to South America after 1978. The tournament was then hosted by Argentina, who had gone on to win the tournament in front of the jubilant home fans. This is also an opportunity for the people of Brazil to show their cultural and much natural uniqueness to the entire world.
The entire focus of the world will be on the South American nation in the coming years as the tournaments approaches closer. Brazil is also the most successful team ever in the world cup. They have lifted the trophy 5 times. The last time they won the trophy was in 2002 when the tournament was co hosted by Japan and South Korea.
Brazil has shortlisted along with FIFA 12 cities which host the matches during the tournament. The cities have been chosen in order to highlight the cultural and natural diversity that exist in the South American nation. Some of the host cities are Rio de Janeiro, Sao Paulo, Natal, Manaus etc. Large amount of funds have already been set aside by the government of Brazil in order to cater to the needs of the tournament like the up gradation of the facilities in the stadiums, security, facilities to the visiting fans etc. This tournament would mark the return of Brazil as a host nation after 64 years.
The world in Brazil will be completely different as compared to the tournament being hosted in many other parts of the world. The large stadiums in Brazil will be change for all those players who are used to playing small stadiums in Europe and Asia. The world cup will have a completely different atmosphere and the people of Brazil are going to make it like carnival for which they are famous all over the world. Everyone now eagerly waits for the year 2014 to see all the stars of the football world in the nation which has produced so many stars like Pele, Ronaldo to show their skills and have a successful world-cup.
You can find a lot of information about World Cup Brazil from various websites. Click here to know more about World Cup Brazil
Brazil in the FIFA World Cup
FIFA, which stands for Federation Internationale de Football Association was founded in the year 1904. Today it is known as Football world cup. The competition is held between the national football teams of the countries who are the members of FIFA. The history of the FIFA World Cups till date will be incomplete if Brazil is taken out from it. The matches played by the country have created sensation and have taken the standard of the tournament to a new high. Though the game was started by the English but this is also a fact that the Brazilians have given it a new definition.
Till date seven countries have won the champion's title till date. Out of these seven countries Brazil is the only country who has participated in all the tournaments and has also been the winner for five times. Besides being the winner for five times, Brazil has reached till semi-finals in three tournaments and also became the vice champion in two.
As Brazil is the only country to have participated in all the FIFA World Cup tournaments till date, the is fondly called "The Little Canary" by its fans. In the following tournament which is to be held in 2010 in South Africa, Brazil team will be a big challenge to all the other teams, as the team has really worked hard and improved its game even better. It is in full josh to face the challenge.
The 2014 FIFA world cup tournaments are decided to be held in Brazil itself. The country has hosted the tournament previously in 1950, when it reached till final but lost to Uruguay in the finals. The country won the bid for 2014's tournament against the other countries like Argentina, Colombia and Chile. The decision has given nightmares to the other teams as it will be a real tough job to defeat such a strong team on their homeland.
Visit website to know more about World Cup 2010 and World Cup 2014.
FIFA World Cup 2014 - Expectations Flying High
The recently concluded 2010 FIFA world cup held in the African country South Africa has just arrived and gone, and everyone's has already got their eyes fixated on the host of the next world cup to be held in Brazil. All of the satellites are now redirected towards the South American continent where the action is going to be taking place. Every football loving person hopes and expects the Samba Brazilians to put up a better performance than the South Africans.
Owing to the very fact that, the Brazil is the home of football, the expectations are on a continuous rise. Having being the winner of the football world cup more than any of the other countries and being the one single nation to have the pride to have participated in all of the editions, the whole world does certainly expects to notice something out of the box coming in the year 2014. In addition, they have also won the Under-17 cup; they have grabbed the U-20 and they are also the winner of the CONCACAF nations' cup for a good number of times.
To your general knowledge, the ever so popular Maracana stadium is certainly going to be a football fan's dream place to watch the biggest event on earth. South Africa has already surprised the entire world by a supreme organization of the hitch-free tournament; they offered true world class amenities that includes the 8 quality stadiums, standard roads, top quality telecommunication services, pleasure of staying at the 5 star hotels, great tourist spots, sufficient security, etc hence setting up the pace which would be really a tough call for the immediate host to match.
They offered something which was totally unique in nature and maintained the African flavor all the way through and of all the beauties the Jabulani ball was at the same time problematic and reason to have fun. Now, the question arises what are we supposed to expect in Brazil? Are they going to offer us something which would turn make the Samba dance into a thing to commemorate al the way through? What sort of football are we looking forward to see there? It's pretty certain that FIFA clearly knows that the notion of the Jabulani ball did not function as expected - not a lot of goals were being scored; in spite, it led to majority of our favorite stars failing to perform at the world stage and thence not scoring goals. It has made the likes of stars like Lionel Messi, English star Wayne Rooney, Spanish great Fernando Torres, the likes of etc. not able to even score one single goal, owing to it's of its slippery nature and the property of not having directions.
It's certainly hoped that the FIFA World Cup 2014 host would be able to offer us with sufficient security to the players, the officials and last but certainly not the least the fans. They assured at South Africa that Brazilians have already started preparing for 2014 big phenomenon. Let's thence hope that we will have better stadiums, quality roads, good communication and quality accommodation. Then again, Brazil can't afford to perform the way they did it on the ground, and it's a no secret that the world expects a great deal out of her.
For more details get in touch with us at FIFA World Cup 2014.
Sporting Events Will Position Brazil As One of the Top Luxury Destinations in the World - Why Go Now
The 2016 Olympics and 2014 World Cup will affirm what many know already -- Brazil is one of the best kept secrets for luxury travel in the world, although most people only know the country for its natural beauty, Carnival and Caipirinhas. Future developments added to an already established infrastructure, supporting luxury travel across the country, not just in Rio de Janeiro.
Rio de Janeiro was chosen to host the 2016 Olympic Games, the first time a city in South America has been elected. Additionally, Brazil has been selected to host the 2014 FIFA World Cup.
Several development projects are underway to prepare for these events, and to showcase the country as a major tourism destination. In Rio alone, hotel capacity is expected to more than double from its current total of 22,000 rooms to over 45,000 to accommodate visitors for the Olympic games1. Brazil's Ministry of Tourism expects funding of nearly $17 billion from public and private investors for projects including transportation, luxury hotels, restaurants, and other tourist attractions in preparation for the games.
The development for 2016 does not mean travelers need to wait to visit the country. For instance, there are already several options for luxury destinations and accommodations in Brazil. The sooner those looking for off the-beaten-path places visit there, the more they will discover authentic experiences before it gets too popular and prices start increasing.
There are many under-the-radar, yet luxurious options including:
· Angra dos Reis - A short drive from Rio, its 2000 beaches, 365 islands, and upscale accommodations are perfect for travelers looking to get away from the crowds of nearby Rio de Janeiro.
· Trancoso - South of Salvador-Bahia, this beach has received lots of attention recently for being a hip, chic destination
· Florianopolis - Located in Southern Brazil, it's an island with 42 unique, paradisiacal beaches that differ from the rest of Brazil's coast
· Fernando de Noronha - An island 200 miles from Recife, is essentially a nature preserve, offering world class diving and eco-tourism options
About Real Brazil Travel:
Real Brazil Travel is a boutique travel agency specializing in custom luxury vacations. We focus on serving Brazil's best beach destinations, unique hotels, private tours, and much more. The travel agency provides professional and friendly service from an expert native Brazilian
Contact:
Daniela Schuch, Founder
Real Brazil Travel
512-795-9895
http://www.realbraziltravel.com
info@realbraziltravel.com
Three Tips on How to Visit the 2014 Soccer World Cup on a Limited Budget
With the qualification draw for the 2014 Soccer World Cup getting closer every day, many football fans are starting to make plans about traveling to Brazil to cheer on their favorite teams. It is already known how the places in the final tournament will be distributed between the different groups, and the pairings in the play-off games will be soon be determined. Fans are impatiently waiting for this news that will come from Rio de Janeiro at the end of July 2011 and are checking what options they have for traveling to Brazil.
However, visiting Brazil during this highly anticipated experience does not come cheap. The tickets are most likely to cost at least several hundred dollars each, with the tickets for the final games having a much higher price; possibly a couple of thousand dollars or more. Additionally, people from all around the world will be visiting the country at the same time and will need convenient hotel accommodation during their stay.
When the World Cup event was awarded to Brazil, the country was trusted with a very important job - to organize an event that will turn it into the football capital of the world for the duration of the championship. They have taken this job very seriously, and the world is expecting a memorable event; full of excitement and emotion - the specialties of Brazil. Brazil has already hosted a World Cup competition back in 1950, and has also won the FIFA World Cup five times, so expectations are very high.
If you are already searching online for soccer tickets for the 2014 Soccer World Cup, we have some tips to give you that will save you money:
Tip #1: Start your search from the official FIFA site
The best place to find 100% original tickets, and to avoid fraud while purchasing them, is without a doubt the official site of FIFA. Check there regularly about any news and updates about when there will be world cup tickets available. You will have to be quick, as the tickets sell very quickly. The tickets for the latest FIFA Soccer Euro Cup sold within just a few hours, so if you do not want to miss out on the event - make sure you keep up to date on ticketing for the World Cup. Buying from FIFA directly will also mean that you will save some money by not paying any extra costs or additional charges other online resellers might have.
Tip #2: Check for package deals at your trusted travel agent
Many travel agencies offer not only tickets, but a complete experience in Brazil during the event. Even if you go to Brazil just because of the championship, there is still a lot to see and experience. Some travel agencies have planned to offer great packages tailored to your preferred dates, requirements and budget. Most of the time, it is cheaper to get a full package, rather than get all the elements separately. If you are on a budget, tell your travel agent how much you are willing to spend and let them come up with an offer for your trip.
Tip #3: Buy early
It is logical that with an event of such scale the interest will be very great, while the available tickets and accommodation will be limited. No stadium in the world can fit in several millions of people, so if you want to be one of the lucky ones who will watch the finals live, you will have to be quick in buying your tickets. Thousands of people will be traveling to Brazil for the World Cup, so the earlier you make your plans, the better. If you are too late in ordering your tickets, you might have to buy from a reseller, which will mean that you will pay more than you should.
In conclusion, if you want to be one of the limited numbers of people to be a part of the unrivalled experience that is the 2014 Soccer World Cup, you should make plans early and check your options. Taking care of all the details in plenty of time will ensure that your time in Brazil will be unforgettable, and that you will have an enjoyable and emotional trip!
Property in Natal, Brazil - All You Need to Know When Choosing to Invest
Natal is located at the extreme northeastern tip of Brazil and as it has one of the best climates in the country, it is aptly named the 'City of Sun'. Natal is both charming and welcoming offering the best of both worlds - beautiful beaches and the convenience of a modern city with a wide range of amenities.
The 410km coastline is the area's star attraction with its semi-deserted beaches, big sand dunes, palm trees, tropical lagoons and charming coastal villages. Natal has received a considerable amount of investment to boost tourism and therefore Natal already boasts a good infrastructure for those visiting the area. It has long been a popular destination for domestic tourists and in the 1990s, the Portuguese, Spanish and Scandinavians were the first foreign charter tourists to arrive. In fact, the destination is becoming so popular, Natal has one of the highest rates of residency applications for any Brazilian city. Natal is also one of the four cities in north eastern Brazil to host the FIFA world cup in 2014. To cope with this influx, a new airport is planned which will be the largest in Latin America.
This internal and external interest in Natal is likely to be great news for property investors and there are a wide range of property types on the market to meet the demand. City centre dwellings are mainly apartments in tower blocks. However the real interest tends to be in property developments for sale on the coastline which range from low-rise apartments to large villas. Some of the coastal villages such as Pipa are already well known and are good examples of how simple fishing villages can completely transform themselves to much sought-after upmarket destinations. There are already plans afoot for large and prestigious beach and golf resorts in the area so make sure you do your research dependent on whether you do or don't want to be near these types of facilities.
Any buyer interested in purchasing property in Natal should put aside roughly 7.5% of the purchase price for expenses which include ITIV (Brazilian version of VAT), solicitors fees, registration of the deeds, admin expenses and legal fees.
Upkeep on a property also needs to be considered before buying: there is an annual real estate tax on properties in Brazil which ranges from 0.5% - 1% of the property price. In addition there may be maintenance fees payable on the property, particularly if it is a community style dwelling. Prices range from £40-£200.
Submitted by Alexander Wasastjerna at Brazilian Homes, - one of the leading Brazilian estate agents. Brazilian Homes carefully selects properties after rigorously assessing each area, developer and project to ensure it meets the company's strict criteria and high standards.
To find out more about property in Natal visit this link.
Tuesday, April 17, 2012
3 Fun facts about Brazil
The world consists of many countries, which are filled with interesting facts and one such place is Brazil, the fifth largest country in the world and is located in South America. The official name of the country is Federative Republic of Brazil and the official language is Portuguese.
There are many fantastic things about this colourful place and the following some of them are.
World Cup
In most cases is not the first thing that comes football or soccer in the sense, if this country is mentioned, if you will. Well, did you know that according to the Federation International de Football Association FIFA as it is commonly known, the World Cup has won five times.
Yes, no other country in the world has done ever before therefore she has made history by winning this game so many times. The latest victory was in 2003 and it is currently number three in the world.
In addition they will be the 2014 football games hosting and this is the first time that these games in South America would take place. You could be a little bit more about these facts here find http://www.fifa.com/worldcup/archive/index.html
So, if you're a fan this exciting sport, it's not too early to begin plans for the 2014 Games to be. Perhaps you can experience again the Cup to win and thus the story for the sixth time.
A cup of coffee
It produces more coffee than any other country in the world. It produces about 30-40% of them, and there are about 160 companies, which help in the production of it. Although it is, that they grow the beans for export, is also a national drink coffee.
Café being Manhã (spoken in the official language) the word for breakfast, according to promar international, and it is said to my coffee in the morning.
Royal acts
DOM João, Prince Regent of Portugal in Brazil after Napoleon Bonaparte conquered Portugal came in 1807. He would then set up his Royal Court as King João VI. Then, in 1822 his son Pedro I declared the nation to be independent and he an emperor, which the country into a European-style Empire.
Additional 1888 signed Princess Isabel, the daughter of Emperor Pedro II the Golden law or the Lei Aurea slavery here ended. It is, according to Deborah Kent book Rio de Janeiro, said was the Prince of a planter, "you have redeemed a race and lost a Crown."
Angela Linton has on various topics online since 2006 writes. Their website has something for the whole family bread for food http://sites.google.com/site/jillylinton/ . She could also register, be notified when Angela on EzineArticles has written an article.